Appsi
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Sharjah, UAE · Since 2018

Paid search and social, run on conversion data you can trust.

Appsi is a performance-marketing and measurement studio. We engineer the tracking first — server-side tagging, enhanced conversions, offline imports — then manage Google Ads, Microsoft Ads, and Meta campaigns against the numbers that actually move your business.

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  • Google Ads
  • Microsoft Ads
  • Meta
  • Server-side GTMsGTM
  • GA4

Recent work

All work

Subscription digital product

Search and Performance Max rebuilt on server-side conversion data

Cost per paid subscriber: [TODO-METRIC]

B2B services · Lead generation

Bidding on qualified leads with offline conversion import from the CRM

Qualified-lead rate: [TODO-METRIC]

Local services · GCC

Google and Microsoft search with call tracking across three emirates

Cost per booked call: [TODO-METRIC]

Solutions

Three channels, one measurement layer.

Every campaign we run sits on tracking we have built or verified ourselves. That is the whole model: fix the data, then let the data run the bidding.

Google Ads management

Search, Performance Max, Shopping, YouTube, and App campaigns. Account structure built for Smart Bidding, with value rules and conversion goals that reflect your margins.

Conversion tracking & measurement

Server-side Google Tag Manager, enhanced conversions, consent mode, GA4, offline conversion import, and reporting that reconciles to your payment processor.

Paid social

Meta campaigns with the Conversions API wired properly, creative built in-house from what search data says people want, and budgets staged by proven cohorts.

Microsoft Ads

The cheaper half of search most agencies ignore. Imported from Google, then restructured for how Bing's audience and auction actually behave — including UET and offline conversions.

How an engagement runs

Measure first. Then spend.

Most accounts underperform because the bidding algorithm is learning from the wrong events. We fix that before touching budgets, which is why the first two weeks of every engagement look like engineering, not marketing.

  1. Audit

    Accounts, tracking, landing pages, economics.

  2. Track

    Server-side tags, enhanced conversions, consent.

  3. Build

    Structure, goals, value rules, creative.

  4. Launch

    Controlled budgets while bidding learns.

  5. Scale

    Targets loosened as cohorts prove payback.

  6. Report

    Monthly economics, reconciled to revenue.

Rooted in the UAE

Based in Sharjah since 2018. Running accounts across the GCC, Europe, and North America.

We work on Gulf time, build English and Arabic campaigns with properly localized landing pages, and know how auctions in the UAE and Saudi Arabia behave differently from the US. Clients abroad get a team that overlaps their morning.

  • GST working hours
  • EN / AR campaigns
  • Multi-currency reporting
  • GCC, EU, US accounts
ad spend managed annually
$75M+
campaigns launched since 2023
51,466
markets served across the GCC, Europe, North America, LATAM and APAC
42
years of combined team experience in paid media
20+

Latest notes

All notes

Measurement ·

Enhanced conversions through server-side GTM: what actually changes in your bidding

Why the match rate matters more than the setup, and how to verify Google is really using the hashed data before you trust the lift.

Google Ads ·

Target ROAS for subscriptions: bid on the first payment, or on predicted LTV?

The conversion value you send decides what Smart Bidding chases. A practical way to send predicted value without lying to the algorithm.

Microsoft Ads ·

Importing from Google is where Microsoft Ads starts, not where it ends

The five things we change after every import: match types, device bids, audience signals, UET goals, and the budget split by country.