Studio
A founder-led performance-marketing studio, in Sharjah since 2018.
Appsi Solution was incorporated in SAIF Zone, Sharjah, in May 2018, around one conviction: paid media is only as good as the conversion data behind it. Eight years of platform changes — Smart Bidding, consent rules, the end of third-party cookies, Performance Max — have only made that more true.
2018 → today
· Incorporated in SAIF Zone, Sharjah
Licensed for IT services and solutions. First accounts: Google Ads for regional lead-generation businesses.
· Measurement becomes a discipline of its own
Tag management, GA4 and offline conversion import built as a standing service rather than a setup step.
· Server-side by default
Every new client account moves to server-side tagging with enhanced conversions and consent mode.
· Microsoft Ads and Meta join Google
The same conversion feed and the same reconciled dashboard across all three platforms.
· Eight years in
Accounts across the GCC, Europe, and North America; English and Arabic; measurement first on every one of them.
Legal identity
Verifiable via the SAIF Zone portal- Legal name
- APPSI SOLUTION (FZE)
- Legal form
- Free Zone Establishment with Limited Liability (FZE)
- License number
- 19557
- License type
- Services
- Licensed activity
- Providing IT Services & Solutions
- Issuing authority
- Sharjah Airport International Free Zone Authority (SAIF Zone)
- Incorporated
- Registered address
- Saif Office R3-50/B, P.O. Box 124555, SAIF Zone, Sharjah, United Arab Emirates
- Contact
- [email protected]
Why measurement comes first
Most agencies inherit whatever tracking the website came with and optimize against it. Most of that tracking is wrong in ways that flatter the agency's reports. We decided early that we would rather spend the first two weeks of every engagement on tag containers and reconciliation than spend the following year explaining why the dashboard and the bank account disagree.
Eight years of platform change
Since 2018 we have run accounts through the arrival of Smart Bidding as the default, the collapse of third-party cookies, consent mode and the EU rules behind it, Performance Max replacing most of what came before it, and GA4 replacing Universal Analytics. Each one broke something in somebody's account. That history is why we monitor conversion feeds automatically and re-verify measurement every month.
The team, by discipline
Three disciplines, one accountable team.
A founder-led studio where leadership still reviews account changes and tag containers. Everyone below works on live client accounts every week.
Paid media
Google Ads, Microsoft Ads, and Meta account management: structure, bidding, budgets, experiments, and the weekly change note.
Measurement engineering
Server-side tagging, enhanced conversions, consent, GA4, offline conversion pipelines, warehouse models, and the monthly reconciliation.
Creative and landing pages
Ad copy and assets in English and Arabic, static and short video for Meta, and the landing-page fixes that stop conversions leaking before the tag ever fires.
How we work
Concrete commitments, not values posters.
Your accounts, your data
Ad accounts, tag containers, and dashboards are yours from the first day. Nothing to migrate if we part ways.
Reconciled, not reported
Every monthly review shows platform numbers next to revenue. The gap is on the page, not hidden.
Flat fees
Never a percentage of spend. Our incentive is your payback, not your budget.
Written change log
Every account change is logged with a reason. Your finance team can audit it.
Careers
We occasionally hire — usually a paid-search specialist who can read a tag container, or a measurement engineer who wants to see what the data does to a bidding model. Send a short note and the accounts or setups you are proud of.
[email protected]